Initial Ideas
After conducting my research i finally started coming up with ideas, I needed to produce around a minimal of 10 ideas for the presentation on Friday. So here are my 13 designs with explanation of the concept.
These were the basic sketches, but from these came the typefaces below.
This design was based from the famous painting "scream" from this painting i wanted to take the style of the curves and adapt this technique to my typeface. I didn't just want the cures to forms a style within the typeface, i wanted the curve to build the structure of the letter.
This typeface is based of the art movement "ASCII art". ACII art is pretty much a style of digital art, using what seems to be a representation of pixels. I think this idea is a good suggestion of where art is going but maybe doesn't emphasise the word artistic enough.
Like the design below this was influenced by the art moment 'auto destructive". The 'A' was produced by bringing together different images of cuts and rotating them in Photoshop to form an 'A'.
I actually really love this concept of the word artistic, but am afraid it wouldn't be legible and doesn't link strongly enough with my chosen typeface Futura.
I actually really love this concept of the word artistic, but am afraid it wouldn't be legible and doesn't link strongly enough with my chosen typeface Futura.
On of my favourite out of the lot this concept was simple, I wanted to achieve a futuristic/alien style, similar to the sci fi posters that I've been researching. The way i achieved this look was by removing the counter and increasing the body of the A and decreasing the descender.
Probably the simplest modification out of the lot. I rounded the corners to give a softer look and on the right terminal i added a flick to represent an artist paint brush. I wanted the overall look to give of the impression of a slick stroke of a brush that can be replicated on all letter forms.
This idea was based on a futuristic and modern look. It's closely based on my research about furniture and how i could spot different letters within objects. However i took this theory and applied it the Futura 'R' as best as i could.
This idea was pretty much straight from my imagination. I wanted to construct a typeface that was perceived as strong yet with an artistic touch. Taking this on board i added serifs to give me the legibility, structure and curved the cross bar to add an artistic side. However as i was doing alot of research into art movements, the idea had the same style of the Art movement "Art Nouveau" which wasn't intended.
This approach, i wanted to avoid a digital look by making the typeface look hand rendered. I purposely made the lines non-straight and imperfect to suggest a hands on approach. I added serifs to give the type strength against the decorative curl of the terminal and the extension of the crossbar.
Concept for this typeface was based on a modern feel and also equipment that artists use, looking at different artist equipment that i could incorporate into my typeface, I came across an artist easel that worked with the A. I increased the ascender and descender and made the width thinner, the thinner the type the more modern the design will look as a whole.
Based on block shapes and geometric structure, the only modifying i performed was by removing the counters of the "A", just by removing the counter of any letter can drastically change the look and feel of a typeface. It's amazing to see how a typeface is perceived differently just because of the removal of something so small.
There wasn't much concept for this design, i was looking for a simplistic way to create the Futura "A", but not drastically modifying or making the typeface un-readable, my main focus was on the geometric shapes of Futura. In the end the only modification was moving the counters of the "A" to the left.
This approach, i wanted to avoid a digital look by making the typeface look hand rendered. I purposely made the lines non-straight and imperfect to suggest a hands on approach. I added serifs to give the type strength against the decorative curl of the terminal and the extension of the crossbar.
Concept for this typeface was based on a modern feel and also equipment that artists use, looking at different artist equipment that i could incorporate into my typeface, I came across an artist easel that worked with the A. I increased the ascender and descender and made the width thinner, the thinner the type the more modern the design will look as a whole.
Based on block shapes and geometric structure, the only modifying i performed was by removing the counters of the "A", just by removing the counter of any letter can drastically change the look and feel of a typeface. It's amazing to see how a typeface is perceived differently just because of the removal of something so small.
There wasn't much concept for this design, i was looking for a simplistic way to create the Futura "A", but not drastically modifying or making the typeface un-readable, my main focus was on the geometric shapes of Futura. In the end the only modification was moving the counters of the "A" to the left.
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