Studio brief 1 - Folding Task

In preparation for studio brief 1, we were set a task to come up with as many leaflet folds as possible with one sheet. Brief 1 will be about designing and producing a leaflet so knowing the different folds will give me a good indication of any fold I'm thinking of for my leaflet.

The half fold

The half fold below can be made by folding the paper in half twice. It's a simplistic fold but is  a clean and timeless fold. It's fit for purpose and can be also used as a fold out poster. The front is A5 size, leaving a good amount of room for information. Folded It's small to slip in your pocked and under doors if used for promotional purposes. 

The main benefit is that with thinner stock you could keep folding & creating a structured grid system.

Roll fold

The roll fold has two or more parallel folds which fold in on each other. It's a simplistic fold and is tall and thin once folded which limits the width space. It's functionally and practical for mass production due to it's simple fold. The style of the fold is overused by many brands and companies, therefore the audience may not be as engaged or attracted to this style of fold. This is because the user may be programmed to know that that overused junk mail style of leaflet will be another annoying and irrelevant leaflet with no relevance.

Gate fold

The gate fold is a popular choice by many business especially the food industry promoting their products. It folds out into the full width of the a4 paper, leaving a lot of room for a visually appealing advertising spot to catch the users eye. It may not be a popular choice by creatives, due to it's unpleasant aesthetics. The main advantages for this fold is the it's an easy fold to create. It's functional and simple to navigate around. It's a cost efficient and time saving leaflet fold.

The annoying fold

This fold would be more of an interest to creatives. It's more aesthetically pleasing with it's clean lines that would satisfy any OCD sufferer. However, this fold can come across as confusing for the user due to a lot of folds. If the user struggles to understand what sections of the leaflet they should be looking at next then they won't engage as much with the fold, leaving most of the information undiscovered. 

The advantage for the fold is the amount of space once the fold is opened and even the back when the leaflet is folded. It's a nice amount of space for large images to attract and stand out amongst other leaflet.