Friday, 13 November 2015

Studio Brief 3 - Target Audience

So for brief 3 I wanted my publication to be aimed at a younger demographic. All my photos were taking in Berlin and from my perspective and experiences, Berlin is a hot spot for contemporary Graphic Design. Also Berlin is a very artistic city that is heavily influenced by young audiences.

Taking these points on board, my target audience should reach out to young people as the content and style of my publication would reflect Berlin as a influential creative city. My vision for my publication would be for it to be sold in contemporary book stores and institutes like colours may vary, village book shop, LCA, Leeds uni and Headrow house. The production method will link in heavily with my target audience as they should go hand in hand.

But overall to reflect the culture of Berlin, I want my publication aimed at younger people, preferably students or young people interested in any creative movements. So by creating a book which is cheap to make but still holds it's contemporary aesthetics then this should be the most logical solution for the production method and for the target audience in terms of budget.

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