Studio Brief 1 - Clock Idea

Clock idea/Development 

Another one of my idea's, i've decided to take forward is my clock idea. The whole bases behind this idea is for all the frames to be as a set. The frames wouldn't be sold individually because the frames won't work as individuals but only as a set. My target audience for this design would be aimed at the older generation like parents and Grandparents looking to capture their memory's of their children or grandchildren.

So with this in mind i decided to start mocking up this idea in photoshop.

The initial idea.

I first had to find a suitable photo of a clock. Personally i didn't want the clock to be illustrated because i felt a photo would be more suitable for the audience I'm trying to design for.

In Photoshop i would cut up sections of the clock (with the marquee tool) as referenced in the initial idea above.

I then added a background a experimented with type layout.

Different variations of type placement.

same again, using features like lines to emphasis and make the type more visually stronger.

 Another frame size. In total there would be 4 sizes.

I then started to play around with a few tag lines in order to make sense of the clock as it could appear to be a bit random. So in this image the tag line is "You're memories are timeless" which links back to the clock with the word "Timeless". Also the tag line is aimed at parents and grandparent, as they would be collecting memories by watching their children/grandchildren growing up.

Tagline "Do you remember that time" which could be people going back and procrastinating at past memories. Which also links in with the clock.

Another example of a possible tagline "A count down of your memories"

I also experimented with background colour and type colour. Using the black of the frame for the background and having the gold colour of the edge of the frame for the text, which gives the design a more upmarket, professional feel.

Experimenting with white text, which makes the text more visible and liable but it looses the illusion of the frame being more 'upmarket'.

Once I produced all the 4 sizes, i quickly mocked them up on a wall in photoshop. Personally i think they work great as a set.

Experimented with selective colour.Adds a bit of creativity and modernism.

All the frames in black. Looks very attractive behind a grey wall. Very sophisticated and modern look and feel.

As a whole, experimenting with this idea turned very enjoyable. This idea is very different from my other geometric shape idea, however this idea is a lot more modern and sophisticated which is aimed at a completely different target market. It's great to design for a variety of audiences as the freedom and creativity is completely different. Designing for audiences like John Lewis will limit what you can do, where as design for Urban Outfitter is a complete contrast.

I love this idea, but I want to be more creative and experiment with my abilities as a designer in this brief, which my geometric shapes idea could allow me to achieve. Therefore I may not take this route any further. We shall see.