Studio brief 2 - Final book cover

Below are my final 2 variation for my book cover. Its my final digital design before going onto screen printing it for the Leeds exhibition.

This is my final design in orange/red. Within the design, I applied a number of rules and techniques that Vignelli explains and follows within his book. The colour I've used is a primary colour, I’ve also used 2 colours effectively without complicating or compromising the simplistic, modern approach. Vignelli talks about Primary colours and how they are timeless. So taking this on board it only made sense to stick with a primary colours. Orange was used in the original but i found it to be the most appropriate when taking in mind visual appeal, attractiveness and modern principles. I've added in a subtle grid in the background. In Vignellis Canon, Vignelli talks about different grids he uses for different purposes and the grid above is the one he uses for book designs. Adding in the grid will link strongly and communicate how the layout works within a grid, which translates to the audience and gets across what kind of features and rules are implemented.

Typeface i used is Helvetica Bold. Reading through Vignellis Canon it was clear that i had to stick with one of Vignellis chosen 7. I needed to stick with modern principles, as modern design is what Vignellis is built upon. Out of the 7 there was two modern typefaces, Helvetica and Futura. I went with Helvetica, as it’s most recognisable and most timeless with modernism and Vignelli. Bold style was used in order to make the text more visually strong against the vibrant background. Arrow was implemented in order to connect with the users eye and direct them down on the text and eventually the title. Without the arrow the title may be lost and the users attention to distracted due to the title being small. Title is small but i feel like it maximises the effect of the tribute above, as I don't want to many distraction clashing with it. The layout of the title with the line above is also another layout technique used within Vignellis Canon.

Altogether I feel the design works effectively and visual communicates an appealing tribute to Vignellis life. Any reader looking at the cover will see the effortless and timeless designs in which the user can expect from the whole book. Before moving onto screen print, i will make sure the grid lines are thick enough and to make sure the title is big enough.

This is the black and white version to create a more of a special edition look. However i will screen print both versions but the above variation is a lot more effect due to primary colours and visual attractiveness.

This was the final Jacket. I used the same layout and design of which was on the front cover apart from the spine. I felt the spine needed contrast between the orange/red. The spine simply has the title of the book. The type is positioned small and to the right to stick with Vignellis aesthetics. Type colour is white to add balance from the front cover. Back cover has only authors name. The name is also positioned within Vignellis grid to add consistency from the front. It’s simple and modern and reflects the information on the actual book.