Monday, 2 March 2015

Studio Brief 2 - Mock up designs

Developing on from my initial ideas, I decided to mock up my favourite ideas, which gave the best concept and best represented Vignellis book.



Large 'V' and 'C' taking up most of the space on the page. Having large type will enhance awareness making it more visually from the book self. In Vignellis book his talks about large type becoming more then type. Large type may also become usable as an image, there I'm not worried if the letters are readable as it's all about the approach & message. Border at the top allows the title to stand out against the large type below without being over powered.

Same kind of approach to the above design. The different is the overlap of the 'V' and 'C' which is creating a positive and negative feel. Title of the book is much more subtle. I decided to make it more subtle to give the layout more space without it look cramped and clashing with the title. Also the more of a negative space you can achieve the more modern the whole design will look.

Very modern & contemporary approach to this design. Plain black background to communicate modern aesthetics. It may be hard to see but in the background is a subtle grid system which Vignelli uses to create most of his books. Title is small and subtle to enhance negative space which translate to most modern and simplistic aspects.

Overlapping of colours to maximise the 2 colour separations. Large type, very attractive colours. Good use of contrast. Thinking of going without the title in order to tease the user by seeing the dates and wondering what are they for.

Using Vignelli dress sense to translate a modern approach. Vignelli blends in with the background due to him him wearing a lot of black. Design is meant to communicate a modern yet humorous approach. Like this idea but it may be difficult to reproduce this with scree print.

Another memorial design for Vignellis death. Number of his DOB and date he died are displayed within the grid system that Vignellis uses in his book. Arrow at the top of the page to direct users eye towards the bottom. Using gold for the letter to show the special edition, as gold is normally used with awards or specials editions. Small title just to emphasis and give the design above more room to shine.

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