Studio Brief 4 - Research

From my research in Studio brief 3, my topic that i choose was about cosmetic surgery. So from all this research i had to try and figure out some sort of message to communicate in my posters.
The message at this moment in time would be trying to communicate body image and self esteem issues within women, especially young women. Another area would be to try and scare people away from undergoing cosmetic surgery in the first place.

At first i tried to see what has been produced already for cosmetic surgery advertisement and posters in general. Amazingly the majority of cosmetic poster out, are promoting the use of surgery and very few anti-surgery advertisements.

As I've mentioned most posters are generally similar, showing off a pretty modals. This advertisement is showing off the modal as "this is what you could look like if you have cosmetic surgery" which is complete rubbish in an ideal world.
Also the use of the tag line "Inspiring confidence" which is true to some extend but to be honest, most of the time it's not the women's body that needs to be fixed, it's there self esteem issues which cosmetics will only be a short term solution until they find anther part of their body they hate.

This advert is another perfect example of the use of women as sexual objects. This is straight to the point but kind of gives of the message that a person can be moulded and customise like a barbie doll. Composition of the ad uses a good use of space, with the butt taking centre stage, however the type is a bit weak and isn't visually strong and is very dull looking.

I couldn't actually find any anti cosmetic survgery ads on the Internet, which is quite shocking as people need to know that surgery will solve nothing but more self esteem and body dysmorphia issues. However i found some images that have been used in a anti-surgery way. However all these images have the same design features. The needles, the surgery lines and the doctors hands are always presents in most designs, the features don't really get out the shock factor, which is certainly needed. Designs like these need to show what can go wrong when surgery fails, like depression, mental issues and botched surgery which leads to face disfigurements.

Hardly a "shock factor" still glamourising the issue in a subtle way.

I love how in this image, it's trying to be anti cosmetic, but even though, the modal is still good looking which suggests that this is what you can look like, so people see the benefits more over the risks.

So i began to move away from cosmetic advertisements and start to look into ads that display shock tactics to make there message heard by their target audience, either by using graphic or sexually explicit images.

This advertisement for WWF is amazing well produced. It communicates the message extremely well. As soon as you see the gun on the child you instantly think, why? this in return gathers the attention of any body walking past.

Great use of gorilla advertising, Why restrict your self with just a digital image, bring your message to the audience directly and make them connect more with the issues.

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This advert really connects well with the target audience You can tell the target audience is aimed at parents or any person who has children in their life. Looking at the ad triggers a parents instinct to protect their child and seeing this would obviously shock and disturb the audience. Which is what is needed sometime in order to get people to listen.

Using sex to advertise is very risky sometimes but if pulled of well can do wonders. I'm not sure if this works but it certainly gets peoples attentions as this kind of sex is not always aloud or acceptable in today's society. However it's basically objectifying women to make people buy their product. The message is saying, "buy this aftershave and you can have sex with girls" pretty tastless.