Sunday, 18 January 2015

Studio Brief 3 - Development


This is what my design for studio brief 2 looked like, which I'm carrying across to brief 3.

Here is it, in a double page spread. Just to quickly how how the spread might look like 


Below i tested out different typefaces. It was extremely hard to decided whether or not i wanted a serif or San serif typeface. On one hand i wanted a modern typeface for the publication to appeal to a younger audience. On the other hand a serif typeface would appeal to the style of the booklet and the current target audience who already collect stamps. I decided in the end to go with a serif typeface, as i thought the main audience who would actually go into a shop and pick up a publication about stamps will mostly be older people who already have an interest in stamps

Below, I tried out serif and san-serif typefaces.







2 column layout, with large text spread across the two columns

Same layout as above but with the information at the bottom.

More of an decorative approach. 2 column layout, centred.


All text positioned on left hand side, to open up space.



Using a coloured strip to highlight the most important parts of information.


I tried out a few colour ideas, Purple to represent royal purple.

Yellow doesn't compliment any colour nor does it look nice. 

Grey brings out the queen to much, if i was to add text on top then the text would defiantly get  overpowered.

I really like the use of red. Links in with Royal Mail and also compliments the colours on the opposite page very well

Green kind of works. But isn't as visually strong as i had hoped.

Blue works extremely well, Dark enough to make the queen more subtle, text would be easily seen.
This is the image of the queen that i will be using for the front cover.
The colour red, links in with royal mail. Pattern behind it gives a modern look. Even though the pattern makes the cover look modern, it isn't what I'm looking for in terms of designing for my target audience.

Without the texture looks a lot more stylish and contemporary. I wanted the text to be small which allows for a lot of empty space, which gives off a modern and simplistic feel.

Positioning text at bottom.

Centred text. Decorative look with the line shapes.

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