When the client finalises your finished idea the next step in the development process would be to send the design of to the printers or developer depending if the work is print or digital. You will then have to communicate to them how they should handle your finished resolution in terms of printing, stock, budget and so on.
Brief 1
If the leaflet was being made commercially then I would have to then package my leaflet within Indesign making sure the images and text are all available. Also that my leaflet is in CMYK at a 300dpi resolution with crop marks. Then to find a printers that would be able to print my leaflet to a high standard but at a low cost. It would also be beneficial to guarantee that your needs are going to be met and they can do everything that I need them to in terms of printing the leaflet. Then understanding the budget and setting the individual budgets aside for stock, print finishes and colour. You could either see if they have the stock you need in their printing house, if not then buying the own stock at a bulk rate will be the cheapest method of buying the stock you need.
The next step would be to communicate to the printers about any document requirements, this could be bleed or anything in that nature. Then to communicate the colour process. My leaflet would be using the laser printer, therefore I would communicate to the printers of which printer I would need the leaflet to be printed on and specify any special pantone colours If I would be using any.
In order to send my publication of to the printing house, I would find a printers that would be able to print my publication to a high standard but at a low cost. It would also be beneficial to understand that the needs of me as a designer are going to be met and they can do everything that you need them to in terms of printing the publication. Then understanding the budget and setting the individual budgets aside for stock, print finishes and binding. Then the next process would be to purchase the stock along with the red tape that would be used for the front cover. I would need to package my publication in preparation for printing. Making sure my pages are a multiple of 4 and is in CMYK at a 300dpi resolution with crop marks.
Once all that is done then I would have to communicate to the printers about the pantone colours I have used and provide them the the pantone code so they can get that certain ink ready for printing. Next would be to communicate Litho printing requirements, therefore a discussion would take place about the individual plates needed and the requirement behind that, making sure the document is set up for litho printing.
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