Thursday, 7 January 2016

Studio Brief 2 - Commercial Considerations

When the client finalises your finished idea the next step in the development process would be to send the design of to the printers or developer depending if the work is print or digital. You will then have to communicate to them how they should handle your finished resolution in terms of printing, stock, budget and so on.


Studio Brief 2

Brief two is a bit tricky as you would have a lot of different products and collateral to print. What I would have to do is to first communicate with the client to see what their budget is as that will impact the quality of the materials purchase. Once the client has given me a budget then the process of buying the materials would go ahead and this would include materials like stock, clothing and any packaging if I was printing on bottles or boxes. Buying at bulk price would be more beneficial in order to save money.

Printing on the T-shirt, the logo would need to be saved as a Illustrator .ai file and that would be sent to the t-Shirt company will specification along with the material of the t-shirts. You may or may no want to send the branding guidelines in case they have to do last minute positioning of the logo. The rest of the print material would need to be in CMYK with 300dpi with the branding guidelines and stock also sent with it along with specification of any special print finish requirements.

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