Studio Brief 2 - Visual Semiotics

Symbols are a great example of visual remembrance and semiotics when it comes to designing a logo. There examples of icons are highly recognisable with no typography needed. Viewing certain logos with or within the text can trigger feelings, emotions and awareness, this is due to constant repetition and associations. A great example would be how Hitler changed the meaning of the swastika from it's religious past and attached feelings of power dominance and in todays society fear and hatred. 

For it's relevents for the logostarter brief last year for Context of practice I researched into semotics and how some of the most biggest brands in the world have construed their logo to attached subconcious emotional triggers through the constant replitition of advertising and branding. Blog post: http://j-solomon1417-sp.blogspot.co.uk/2015/03/studio-brief-1-visual-semiotics.html

To coninue on from that blog post, I wanted to analys brand logos that are in the same category as Hardshell Labs. Which are mainly logos mainly a technology background.

Apple is one of the biggest and most powerful brands in the world who see themselves on being 'class apart' and their products have always rain superior to the rest. In most cases big technology companies have always been seen as just manufacturers of their products and not necessarily creators but with Apple they pride themselves on more of a creator then just someone who makes technology and this is obvious by how their products along with their logo and branding suggest an aesthetic appeal, the aesthetics appeal make the company not as robotic and distant but with more of a human connection with a personal touch. With more of a creative appeal, they can relate more to their audience, giving the user a better user experience.

The logo doesn't need to have any text within the logo and the success of the branding leaves the apple logo equally more recognisable then an actually apple. The apple is a visual sign for health, nature and organic all positive association for the brand. Lastly, the bite of the apple could represent a more personal touch, suggesting that the company isn't just a robotic mechanical company but a personal company who see there audience as a part of them, apart of the puzzle, apart of the apple.