As the genra of band I will be designing for is classed as Heavy metal/Melodic Hardcore/Post-hardcore, it would be beneficial to see what other bands of the same genre have done in terms of responsive design through web and mobile and also to see how they have promoted their newest album and to take inspiration.
 |
| Architects website - Architects use of an overall black aesthetics links back to the bands genre as heavy metal bands are associated with the colour black. Once you're on the landing page the website design is simplistic, modern and is easy for the user to understand whats happening. In terms of user journey there isn't much to throw them off, the website isn't over complicated with animation or a fluid layout, it's centred align with only 1 column. Even though the website would be aimed at younger adults it would still be understandable for people who aren't as tech savvy. |
 |
| This is the mobile responsive version. The mobile version is very consistent to the desktop version and this is because of the simplistic layout choice of the website, which shows that a lot of thought had been put into place to make the website responsive through all platforms. Having a simple layout is cost efficient and time saving as everything is already designed but just in a bigger version and it's a big help when transferring the design over to the developers who already have a template to follow. |
 |
| Deftone website has a similar aesthetic to the previous website. Again, simplistic but professional layout. Large type to attract the users attention and then you simply scroll down to the tour dates and then onto their store. Easy user journey through the site as it's just one page website, so the user won't have to go through the navigation and onto different parts of the site, they can just scroll down essentially. One column layout again, making it functional to a larger audience . |
 |
| Responsive site on mobile. Same set up to the desktop site, the tour dates have been blown up to allow for easy viewing on the mobile for the user and a nice big call to action button to leave them no doubt where they have to buy the tickets. It's important when designing for the user is to not get distracted buy the aesthetics of the design, it would be more beneficial for for the user journey but also the companies conversation rate, Deftone could of easily made the tour dates smaller in a similar fashion to the desktop site to save room and time. Readability and clear indication is important for the user journey. |
 |
| Amity Affliction desktop has a great feature image once you land on the page, advertising their latest album. Aesthetically the design of the site doesn't reflect the bands music genre. it's a contrast to the dark, grunge look of Architects and Deftones. However, it could be some what beneficial to a lot audiences that find it hard to read white on black, therefore you can potentially see it as a positive. |
|
| Unlike the other two mobile sites i mentioned, this mobile site is slightly different to the desktop version. At first glance, it's hard to tell what the Amity Affliction is about. It doesn't look like a bands website due to it's dull aesthetic. It's not a site that will relate to the target audience and will definitely not get them pumped up about their new song/album. They haven't been able to reflect the featured image on the desktop site, which was a big visually attention grabber. The consistency is another let down, if two sites look different to each other the user may become confused as they would look for similar visual indications from the desktop site to let them know they are on the right website page as right now the home page could be mistaken for the 'news' page. |
No comments:
Post a Comment