Wednesday, 6 January 2016

Studio Brief 2 - Evaluation

I felt that brief two was my most successful brief out of the whole module. My logo ended being brought by Hardshell Labs and currently being used on their website and social media pages. I also connected with the CEO’s within Linkedin to maintain a connection and a chance of future work with them. It also allows me to develop the PPP side of the course at a greater level. Overall it gave me great confidence as a designer and filled me with a greater appreciation of client feedback and brand guidelines because once they brought my logo they then adapted it slightly and ruined the overall balance and aesthetic of it…oh well!

Now that the bragging is over, the brief It’s self I loved in it’s entirety. Live briefs are my all time favourites to work on as I become more determined to work harder. It’s a chance to test your self and develop as a designer. I find that I learn more from live briefs then any brief that aren’t so and that’s because you’re talking to a real client whom most times won’t sugarcoat or beat around the bush when saying what they want.

The only downfall of the brief was similar to brief 1, the time limit. Again we only had limit time to complete the brief and because of this It was hard to communicate with the client within the time frame. I could of needed feedback at the early first stage of the brief but once he didn’t reply for a number of days I had to move on and start the idea stage without any feedback from the company itself and that was the same problem with the time zone.

Overall, In terms of improvement when looking back over the brief, I doubted my abilities a lot once I first knew the brief was about designing logos. Logos aren’t my strong point, so I doubted my self before even attempting to read the brief. This mentality obviously was only in my head as I did manage to put off a successful logo, so next time it’s best to not be so critical so early on.


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