Expressive typography is kind of style that i will be using my book for design principles. Using Type to communicate a certain message and concept is a creative and visually pleasing way to interact the user and also make your work a lot more exciting to look at. Expressive typography can be used in many different styles. It can be created in a simplistic manner or in a post-modern/ David Carson style. There is nothing better then typography conjuring an imaginative image in your mind, better then any image could do.
Below are some examples of expressive type.
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| Simplistic approach. Simply removing on word from 'delete' expresses this concept so clearly and effective that no other explain is needed. |
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| This is the kind of style I'm looking towards for my book. This post-modern style and typography together to give the words so much potential and movement. There isn't no other way to make a page more visual and real. Everything on this page shouts movement from the colour to the positioning. The poster demands attention and will get it from any passer by. The message is screaming to be read with this powerful design. |
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| The type in this book is about slaying a dragon. The way the type has been set up represents someone who slays dragons. If you think of someone slaying a dragon, you would think of them as being strong, powerful and a leader. The typography represents all these aspects. Slab serif font, bold weight, colour black and a decrease in the leading all communicates strength and power. |
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| The word harrowing being expressed in an eerie format. Making it's way down the page, almost as if the type has been buried alive. The texture and typeface communicates a 'harrowing' nature. |
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