Clockwork Orange - Mock ups

After taking the images of my hand with the Lego toy and wind up mechanism, It was time to mock the designs up to see how it would look within a book cover. The style I was hoping to achieve was a contemporary style that could set my book cover apart from the rest. A book cover that was different from the rest, implementing a contemporary style and mixing that with a style from the 1960's when the book was first published. As my target audience would be the older generation due to the long jeverdy of the book and film, but I also what to create a book cover that would be of interest to younger people and that's why I'm combining old and new styles together to create a unique cover that works both on the cover and digitally.

Below are the different number of mock up ideas:

For the photo in this mock up I had erased all of the background from the hands and toy and stuck a dotted textured overlay on top of the image. The dotted texture on top of the black and white image gives the design a contemporary feel. The pop art feel of the hands sets the image in the same spectrum as the Lego toy, an unrealistic style. The background colour of orange is used for reference from the title Clockwork 'Orange', therefore I thought it was appropriate and it also contrasted and made the image pop to it's maximum potential.

Gill sans has been used for the title as it's a popular choice of typeface for the Penguin books as you can see below. Also the typeface holds both contemporary and historic properties, being as popular now then it was a number of years ago. Again linking with my style of mixing both contemporary and 1960's style.

Gill sans typeface is a popular choice for penguin books.

This time I left in the background from the image and used it as a contemporary feature. A current trend within Graphic Design is placing text over the top of an image, so this is what I'm replicating within most of my mock ups as it works well with the black and white image. This mock up is structured similar to the previous. However, for this mock up the typeface has been changed to Futura, Futura is legible, readable and aesthetically visual as a title and is also modern. 

The cover has also been structured more in terms of hierarchy. The information setup goes from most important to least. Starting of with the quote that should hopefully persuade the users to see and want the book. Then secondly, the title of the books is bigger then the rest of the information on the screen. The title would be one of the first things the user would spot from across the room and it's one of the reason why a strong, readable typeface should be used. Then under the title should be the authors name. The authors name isn't the most important aspect that needs to be instantly visible but it still needs to be clear in order to give the author some credibility for his work.

Back cover information has been designed within a 2 column grid. Modern look and feel, giving all of the attention on the front cover. Typeface used for the body copy is Apercu, contemporary typeface that is easily readable and makes my contemporary style more tangible. Spine of the book is also modern, It's also the same colour as the background, making it look as if the spine is open, giving it breathable space. I didn't want a different colour for the spin as I felt it would clash to much with the front cover, so leaving it as the same colour as the background allows the whole book to work in sync.

Similar style to the previous book. The difference is the photo on the front cover. The image has overlapped onto the spine. This was done in order for the front cover to interact and be apart of the spine and back cover then just to see the book as just sections. The front, spine and back cover are all the sections, so by making the front cover work with the back cover then it makes the book more visual and gives the user a visual trigger to turn the book over to see how the design has continued onto the back, this should hopefully make the user turn over the book to see more, which could make them buy the book.

The typography on the back is more expressive. Reading the information on the back and translating that into an expressive manner by manipulating the kerning, tracking and leading.

For this mock up, I've used the isometric type that I created for the previous idea that didn't work out. I felt it gave the book both a contemporary and a 1960's feel. It also reminded me of the type in Charlie and the chocolate factory that was made in 1971, so it gives it a link to the when the book first came out and got popular. Also the flow of the typography makes you follow it from top to bottom. So if positioned right, the flow of the page should hopefully first catch the users eyes, starting them off from the top and leading them to the bottom, making sure they see all text that is on the page.