Saturday, 12 December 2015

Studio Brief 3 - Experimenting Cover Ideas On Stock

Following on from idea 2 (sketch below) I decided to mock the idea up and try it on my new stock that I brought from Fred Aldous. I wanted to experiment with the different stock colours and to see how they differentiated from each other. 


Grey 135 gsm - Grey to me represented a modern feel. A representation of a contemporary museum or it could represent the history of Berlin, the ash grey colour stock colour portraying the murderous era of the Nazi party. The red complimenting the grey effectively. The red also could be used as a pantone colour, cutting cost on printing production.
Light brown 135 gsm - On this experiment I didn't chose to go with the red pantone, it was about how colours reacted with certain colours of stock so the main goal was to find out which colours were to dark to print on as it would save time and mistakes when it comes to printing.
Printer paper - The red overlay visually pops from the white background, however I am looking for a different colour for the front cover as it would contrast well from the inside pages which will be white and also want the publication to jump out and grab the users attention and I'm not sure if white is strong enough.

Another disadvantage about white, is that it can get dirty through finger marks and other environmental surroundings. It may not seem like a big deal at first but down the line it could potentially ruin the production of the book overall. Dirty books lead to people discarding them as they could lose there visual appeal, and this would be a waste of materials, and money. Your reputation and conceptual message could be tainted that can lad to a negative first impression to your target audience.

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