After the release of the album the landing page of the website will change. The whole concept of the site was to get the user/fans of the band to engage by submitting positive messages, so when the site changes it will display all of the message the user has submitted through the count down process of the album. The messages will be displayed as a slide show animation fading in and out every 4-5 seconds but there will be manual button that the user can use to quickly click through the messages. There will also be a share option so the user can share any message they see. This gives the whole campaign a social media buzz, which will create interest in both the album and also in a more positive light. People can see the messages of a source of inspiration, therefore giving the user another reason to visit the site. You could take this concept of positivity further by working with a charity who works with teenagers battling depression or suicide. Using the messages as a talking point to spread happiness, if the fans start sharing the messages then this would give them direct access to other people who would feel the same way, making friends and becoming inspired would only make the whole concept stronger as my target audience is most commonly affected by depression and suicide.
Lastly, this release site will get people coming back to the website after the release of the album. The brief stated that we had to create a campaign that lasted 4 weeks before and after the album release. The site would encourage users to come back to see all of the community's positive messages and to become inspired from them and to also see if their message they submitted made it into the gallery.
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| What the site would look like on mobile. |


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