Studio Brief 4 - Looking Into Successful Album Campaign

It would be important to keep in mind at why we are designing a responsive website for bands in the first place, it isn't all about making a new website to promote the bands new album. The conceptual aspect is whats more important, creating a campaign that can be designed in a way to get your target audience to interact with the campaign. Getting them so pumped up and excited by the album that they themselves will also spread the message, creating a snowball effect and media buzz throughout all social platforms. In the past there has been a number of successful music campaigns in order to gather interest in artist upcoming album release. The follow examples that I'm about to mention aren't all created through the use of digital design but it's still a good insight how different concepts can engage an audience.

Kayne West 

Kanye west mixed both his fame of his family and music together to create a storm of attention around his new album. He release he's album 3 days after his birth of his child. Using the media frenzy of their baby to gather attention for he's new album. This form of free promotion would of saved the marketing team a lot of money.

Miley Cyrus

The reinvention of Miley Cyrus wasn't down to a breakdown but all down to a brilliant marketing campaign for the release of her new album. Creating controversy with her new image and actions she essentially got the whole world looking at her. Some people see bad press as something that isn't to be desired but any press is good press essentially. You could relate this marketing technique back to Digital design. Reinventing the brand or coming up with a creative 'out of the box' campaign which will gather attention for the album, be it good or a controversial method.

Arcade Fire

Arcade Fire is a great example of using Guerrilla techniques along with the power of social media. They tease their album by first creating thousands of tweets and creating posters and graffiti tags, spelling out their album. All this created a social media storm that would of got thousands of people talking and got Arcade Fire trending. This shows that you can combine both digital and non digital techniques to extend you're reach to a wider audience. The power of word to mouth is paramount.