Studio Brief 1 - Experimental Peice

As Brief 1 was coming to an end, I wanted to create my leaflet into a single sided leaflet. Everything on one side. With that in mind I came up with the below design. With everything on one side the leaflet can be more effective as a poster. With the other leaflet, if the audience wanted to use the leaflet as a poster then they had to chose what side they wanted, which could become problematic as they wouldn't be able to get the best use of the leaflet. In this version they can enjoy the visuals along with the design process information.

Once I had finished the design the next step was printing the leaflet. As you can see from the first image below. The blue is a very vivid RBG blue. I knew from the start i would come across limitations when printing. As the blue is RGB and not CMYK the blue won't be as vivid once printed. Therefore once i got into the print room, I asked James what kind of stock would be best to get as close to the RGB blue as possible. He indicated that no stock wouldn't print such a vivid blue. I suggested Matte stock as on a previous occasions I had printed a vivid RBG colour and the colour unexpectedly came out extremely vivid. 

Therefore James printed the the leaflet on Matte and unfortunately the blue came out very soft, which wasn't what i wanted. However James suggested if i was to work with RGB colours in Photoshop again then I could use the 'colour correction' setting to view on screen what the colours would look like on different stocks. Essentially this would allow me to see how the colours would print on different stocks before actually printing the design.

Before I left the printing room, I wanted to print the leaflet on a thinner gloss stock, this would allow me to fold the leaflet as the matte stock was to thick to do. James explained that this would make the colour more saturated then how it printed on the Matte paper due to the laser printer having only 4 inks and the other printers having around 11 (I think). With this in mind I decided to carry on with the stock choice and to mine and James surprise the blue became a lot more vivid then then how it printed on Matte.

*Note - Due to the lack of development for this leaflet design, this is not my final leaflet but is my favourite design out of the lot.