Sunday, 25 October 2015

Studio Brief 3 - Stock for life

When it comes to making any kind of book/publication stock is extremely important. The feel, weight and colour of stock could be the turning point of the book. Therefore I headed down to Manchester on the weekend to visit a number of art shops. Then I found the holy grail that is Fred Aldous.

As you can see from the photos I took below, they had a substantial amount of stock apart from gloss unfortunately! The main goal for the trip was to find the right stock for the front cover. I needed a stock gsm of lower then 200 in order for the paper to be thin enough to fold effectively. 

Finally i found the perfect stock weight of 135gsm and purchased that stock in a number of colours so it gives me room to experiment, with colour and technique. Through experimenting I hope to figure out what colour stock and weight is best for the functionality, readability and essentially the target audience.

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