After conducting my primary research and found out that the majority of my target audience preferred illustrations and not photos, i decided to start sketching out info graphics which would be used to visually capture the different stages of the design process. I wanted these illustrations to be used on the front page of the leaflet. Make it visual and creative enough so that the leaflet would hopefully be used as a fold out poster.
The style that i hopefully would achieve with the illustrations would be of a simplistic contemporary style. The style has been used for a lot of contemporary design & Graphic Design. Companies like Asos and designers such as Hirofumi Abe have all used this style. The style of only limiting your self to black outlines. Creating shapes and symbols in a simplistic, modern context. This is the style which i love and want to experiment with.
 |
| Asos - 'sale' |
 |
| Hirofumi Abe - Using symbols in the contemporary style. |
 |
| Trying out different words and letters in the chosen style. |
 |
| Trying to visualise the design process. Using pencils to represent initial ideas/sketching. Magnifying glass to communicate research, book to signify brief. |
No comments:
Post a Comment