Studio Brief 2 - Final Crit

To be honest I didn't receive a lot of feedback from the final crit and hopefully that's because my idea was good enough that it had no improvements. I did notice that Simon called my logo a 'super logo', which is very encouraging to hear and it assures me that I've done an effective job with the logo and concept.

The only bit of feedback i received is whether or not the logo needed the type. The group all agreed that the icon represented the company quite effectively so perhaps the need for type isn't necessary. Also Simon suggested that the circle should be used after i was unsure if i should use the circle with the weathered look. However Simon suggested i should use the icon within the circle to represent security and protection for the tortoises.