Studio Brief 3 - Initial Ideas

Overall I wanted my initial sketches to represent Berlin. Berlin is the creative hot spot for Graphic Design and therefore my time in Berlin I saw a lot of visually stunning contemporary Graphic Design, from posters, books, museums, architecture to the Bauhaus museum. These factors all heavily influenced me to represent what I had seen in Berlin to create a contemporary and modern layout for my presentation.

Below are some initial ideas for how I wanted the layout of my publication to represent my target audience and also the city Berlin.

Full bleed image making up the majority of the page. Communicates a visually strong look that would attract and keep the user interested even if the information isn't as strong. The white strip on the left breaks up the strong image, given the user comfortable space to read the text. This showcases awareness and an aesthetically powerful layout with the right balance of white space and image.

Image here would again take up 3/4 of the page. A popular style amongst photography books. Half of the text would be overlaid on top of the image. This again is a popular style within Graphic Design but it also communicates a bond between text and image. The overlapping text also gives a clear tangible connection demonstrating that the text is about the image.

By far this is my favourite layout design. This design is based on the contemporary style I've seen a lot. The style is outlining objects, shapes and type with a black border/stroke. The concept here is to have one main featured image to take up 3/4 of the page and then a close up of the image on the right hand side. Having a zoomed in image of the type will put the typography in context and to allow the user to see the type up close if it wasn't already clear from the main image.

An overall clean and modern layout, making the best use of white space. All these aspects make up a contemporary style which should appeal to any creative person who has an interest in photography books or who are knowledgeable in current trends within Graphic Design.

This is how the layout would look if i wanted more then 1 letter on each page. Smaller image to allow for space to break up the page as the opposite side the image would take up the whole right hand side. This stops the whole page becoming to overcrowded, so having white space allows the users to feel comfortable reading the text without becoming overwhelmed by the visuals. Good use of white space that equalises the visually strong images.