Below is the analysis of
my final design.
This is how the user
will first see the leaflet once folded up. By only looking at the front cover
it's not automatically clear what the content inside the leaflet is about. However
by having a stylish, vibrant design that i think the front of my leaflets
delivers these characteristics by using large impactful text and using the colour orange against the
contrast of the blue achieves this effectively. Also the user will only see the
words 'The A to Z' which should hopefully entice and interest the user by
wanting to know what is inside.
Moving on to unfolding
the leaflet. You first see the text as a whole for the first time. The large
title says 'The A to Z of Design' the large text is designed to fill up most of
the page, for impact but mainly to fill up the empty space as there isn't a lot
of information to fill the space. The meaning on the title represents the start
and the end of the process, so getting from point A, which is the brief and
finishing at point Z, which is the final production. I have stuck with 3
colours throughout the leaflet, Blue, Orange and white. The combinations of
these colours are very modern and contemporary at this very time in Graphic Design
and they are also chosen to stand out amongst the crowd of ugly leaflets. Also
by limiting my self to 3 colours, it makes the overall style consistent and the
user experience would be more fluid. Underneath the title is the text. I've
categorised the design process into 5 sections. This allows me to simply
decipher the text that the user would understand the process fully and not be
overwhelmed by the amount of text and also because my target audience are young
creatives, it wouldn't be a smart move to overpower them with a complicated
process. I've also used info graphics to make the leaflet more visual and to
match the consistency on the front page of the leaflet.
For typefaces the title
is in Helvetica, whiles the body
copy is Apercu. Helvetica is extremely common and well
known to all designers, therefore would probably be the first typeface any young
creatives would come into contact with. It's also a modern, bold and timeless
typeface in my opinion. Massimo Vignelli communicates
these characteristics effectively within his designs by using Helvetica as the title. His love
for Helvetica and commitment
towards the typeface is clear throughout most of his famous designs, using the
typeface as bold and effectively as
possible. Apercu was used for
the body copy also because of its flawless modernist characteristics that links
into the contemporary style which I am trying to achieve.
The front cover of the
leaflet. This side mainly consists of illustrations that visually represent the
5-design process on the other side. The zigzag line represents the ups and downs, the
journey of development. The pencil communicates the initial idea stage, book
represents the brief and also research, the smiley face is a visual
representation of the happy, relief face you pull once you hand in your work,
lastly the A to Z represents the development stage but also the content into
one visual semiotic.
The style of the front
cover is purposely designed to look fresh, punchy, Stylish, contemporary and
bold in order for the target audience to take inspiration and use this leaflet
as a poster. If the user uses the leaflet as a fold out poster and hangs it on
their wall then the benefits are substantial. The poster will be constantly
seen and can end up becoming effective months down the line as where mostly all
other leaflets are either immediately discarded
or just shoved somewhere never to be seen again.
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