For example the company protects the Desert Tortoises from becoming extinct and this is their main goal i would personally say. Therefore their target audience should be aimed at people who love animals and an audience who generally loves the outdoors/Nature/Wildlife. But then the other aspect of the company is that Hardshell Labs want to engage and connect with the gaming and technology industry. This is because Hardshell Labs wants to use remote control cars to follow and protect the tortoises from the ravens above, as the ravens are too cautious to attack when something unknown is in the area. The amazing part is that Hardshell Labs will give control to a world wide community of gamers who will essentially control the remote control cars from their bedrooms. Opening up the target market to such a wide and contrast in different community of that of nature lovers. The tech industry will be opened due to Hardshell labs designing and creating their own remote control cars and this will spark up interest from the technology community.
So, overall I have to find a away in which i can use different techniques throughout Graphic Design in order for my overall brand identity/logo to represent the number of different target audiences. unless i design specifically towards a certain market, which could actually be a disadvantage but essentially you have to look into what target audience the product will impact the most. Initially it would be the nature community because the whole concept of the company is all about protecting the tortoise. So, in theory the protection and welfare of the animal should always be center to the company's heart, but then again if you look at it in terms of money and funding, the tech industry would be best as the industry is worth a considerable amount compared to any other market.
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