Studio Brief 2 - Brand Guidelines

Brand guidelines is extremely important for the brand strategy and consistency across all platforms, including print and digital. It's also important if a third party uses using the logo for any purpose. It's also an important step for the designer to ensure when he finishes up the project that he will take steps ensuring the brand will stay consistent even if it's handle by 2 or 100 designers. 

That's why the rules have been put into place to express a certain image of that company and if someone comes along and doesn't follow the guidelines then the professionalism aspect is damaged and the company's images could also be damaged.

Front cover.

On this page, I've set out the rules on how to use the final logo. I've expressed what logo can be used and the different versions, so the icon & type, icon only, colour and reversed version. I've also set size requirements. It's important to have a rule where the logo isn't shown to small as it could become un-readable. Also demonstrating the amount of margin space also allows the logo breathing room and not become over crowded with other objects.

This page sets rules on what colours to use. So the primary colour is the main colour and should always be the go to colour. The secondary colours would be used along side the primary colour.

Lastly the fonts. Sticking to a font is key, the chosen font the designer has chosen for the brand represents the brands vision and ethos, so sticking with it is extremely important. If not used properly then it could damage the brand reputation and the replacement font could even create a different feeling of the brand. Secondary fonts should only be used as a last resort but normally they should have similar characteristics and style to the primary font.