Sunday, 25 October 2015

Studio brief 3 - Paper Mock up from Idea

For one of my initial sketches for the front cover (below),  I wanted to produce a paper mock up of how it would look in a tangible form. To explain the idea again. The front cover of the book would be in the similar style to how the front cover of the Nest publication works, with the strip of paper attached to the front. However this idea of the strip of paper wouldn't be a thin as the one for Nest. It would be more of a rectangle shape as I feel like this relates to the shape of the front cover due to proportions and scale.

The front cover wouldn't display any important information that the reader needs to know as it would be obscured by the rectangular flap and this wouldn't be good as you essentially want the user to understand what the book is about at first glance. However, this also could be a good aspect. If the book is designed right, a certain design aspect could enhance the visual appeal of the book by using a vivid colour or some visually appealing imagery which could interest the user to lift the rectangular flap to find out more. But as the target audience is young people, research shows that young people have an attention span of 6 seconds and also the book needs to communicate effectively amongst all the other selections of publications.

My idea for the rectangular flap would either have a description about the book or to use it for imagery. Finding the right balance between the flap and the front cover would be Paramount. Together it could create a sense of balance between type and image in a contemporary, professional manner.



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