Thursday, 19 May 2016

Studio Brief 2 - Evaluation CAN POST

Brief 2 was a perfect opportunity to apply my existing skills and apply them for a political cause. I knew from the start the kind of approach I wanted to take. I’ve found the area of graphics that I’m most interested in which is the field of UX/UI but digital design in general. In the responsive module I only picked digital briefs that incorporated user experience and interface design. I absolutely loved every minute of it so it was an obvious choice that what ever political issue I chose to base the brief around I wanted to create a digital resolution for.  

The topic area I decided to choose was Donald Trump. Trump’s policies and comments have been extremely controversial. Even though he continues to make outrageous statements that are full of hate he still dominates the poll and is in the perfect position to win the presidential spot. With Trump being constantly in the media there has already been a vast amount of parody mocking Donald Trump for his mindset and apperance. I wanted to create a resolution that exposed Trump through political satire and humour. 

Creating an 8 bit game felt the most appropriate method to create a parody of Trumps views and apperance while taking full advantage of my area of interest. Through creating the game I was able to apply existing skills to the game. After effects, a software that I began to learn in responsive and since then I felt as if  the software opened me up to a lot of opportunities that before has restricted me to take digital design to the next level. It allowed me to produce resolutions that were more interactive and more visual to present. I applied my existing skills to the game and from that managed to create one level that was fully animated. The game gave me a perfect opportunity to play around and experiment with humour and political satire that insulting and ironically turned Trumps policies against him. Through experimenting the game was a perfect platform to see how far I could take things. Implementing key components of Trump such as the Pope, Mexicans and ISIS the game started to become an eye opening platform which subtly mocked and insulted Trump and his loyal thick supporters. Along with the game, the campaign collateral strengthened the message of the game and it was a way to appeal to a bigger viewer ship to get more people excited and to create a sense of hype through social media and the implementation of hashtags.

Overall, I wish I had more time on this brief, I would’ve like to animate a few more levels but because of the time limit I wasn’t able to achieve this. But hopefully over summer I will animate the majority of the game and see where I can take the game. 

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