Promotional posters as a form of distribution will allow the games message and underlying theme to be communicated to more people within a tangible environment away from digital. Posters are a cost efficient method for promotion and posters can be used to target people who aren't as tech savvy or spend a lot of time online.
The main goal of the posters will be to insult and mock Trumps policies and opinions while at the same time showing off the graphics and humour of the game, so it's important to use the same message and tone of voice portrayed within the game. There isn't one tagline that runs throughout the whole campaign but instead the posters utilise a number of taglines to suggest how Donald Trump will be good for the American People. Both taglines below 'Protector of the people' and For the people' seem positive at first glance but the visuals within the posters humorously and ironically tell another story. For example the 'Protector of the people’ poster, Trump is standing next to the wall he promised to build along the border between the US and Mexico. Everything seems correct and promising with his words but the visuals contradict these messages, they show holes underneath the dirt where Mexicans are digging through to cross the border. This in return portrays Trump as a useless leader who in fact can't protect the US from Mexican immigrants.
The next poster 'for the people' again suggest that Trump is caring and that everything he does will be for the good of the American people. The visuals show him standing all mighty on top of his supports apparently not giving any thought for their well being or safety. The most effective aspect about these posters are the subtle humour. To Trump supporters it still might not be completely obvious that the posters are designed to insult Trump because the tagline reflects Trump as a good and strong president.
What audience will the poster be distributed for?
The posters will be aimed at all audiences who are for and against Trump being president. The posters will also be a good advertising strategy to gather the attention of young children. The younger demographic doesn't spend much time online, so these posters would be essential to tease and spark the imaginations of the young in order to get them to ask their parents to play the game.
Where will they see the poster
The poster will be shown in all types of places for a greater chance that all types of people from old and young will be exposed. In order to target gamers in general they will also appear in gaming shops, conventions such as Comic-con where they will be a mass of gamers all looking for upcoming games. It would also be a great opportunity to use characters in the game and make them into mascots to stand out amongst the crowd.
Below are the other promotional places that the campaign can be advertised. Billboards, banner, newspaper ads and T-shirts are all diverse methods of promotion which will guarantee maximum visibility across many platforms and audiences.
T- shirts are an effective method where fans and Trump supporters can buy and promote the game by wearing t-shirt around their community. The T-shirt design can range anywhere from the main campaign design or to individual main characters from the game. T-shirts and merchandise can be sold at gaming conventions or online through the website. Fans who have played the game long enough will eventually develop a favourite character and this favourite character can be printed on the t-shirt opening up such a vast number of potential t-shirt designs. This opens the game up to more possibilities, taking it away from an online platform and into a profitable brand, it finds more avenues to make money and the brand itself reaches more audiences by creating a community.
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