Studio Brief 2 - Social Media CAN POST

Social media will be used along side the other campaign collateral to boost awareness and to build an online presence that will get people talking and engaging with the campaign. Through social media the game has the opportunity to interact with its fans and to get their feedback on the game. To understand their thoughts and opinions, it can be a place where people share their own gameplay footage and create viral videos of the back of them. With the game being very humorous and satirical the game would be able to gain a lot of attention in the run up to the presidential elections. Fans could share the funny gameplay footage to their friends who would essentially share it with their other friends. The game can also work in collaboration with well known Youtube personality who's job it is to make videos playing games. Youtube personalities such as Pwedipie, Syndicate Project are only a few gameplay personalities who has an audience of millions.

Social media is a great place for free promotion. Through Twitter and Facebook the game has the opportunity to trend. Trending will essentially boost exposure by getting everyone talking about the game and essentially will create free exposure as friends share it with their followers and so on. To get the game trending advertising strategies will have to be implemented within social media by the use of hashtags and with a strong campaign. Its all about creating hype and awareness of the game. 

To get the game trending we would use the hashtag #OurFuhrer. This will allow people to voice their opinions and thoughts about Donald Trump. The hashtag becomes essential as it's the first part of the sentence, therefore the hashtag is as important and isn’t seen as an annoyance that needs to be added on at the end. 'Our Fuhrer' means 'our leader' and this phrase is most associated with Adolf Hitler. It subtly insults Trump but is still misleading to his supporter because if they aren't well educated they would see the hashtag as our leader and they would take that as promotional for Trump.