Studio Brief 2 - Future of Game / Brand CAN POST

The future of the game will only last as long as the presidential election. The game is called 'Trumpft's Whitehouse Race' and is about navigating Trump through many challenged in order to make it to the Whitehouse as president. Its evident to see that the game will only have a life span for as long as the presidential race lasts. The presidential race ends in 2017, therefore the game will only have in till then to engage and build a community of gamer before the game becomes irrelevant and people move on with other contemporary games, only leaving behind the loyal fans of the game.

The end is short but strategies can be embedded to make the success last longer, avoiding a total end. Over the course of Trumps game the company would build a reputation of some sort, if the game is good then people will come back and vice versa. If people like the game and notices that the company has brung out another 8 bit game coming out then they wouldn't hesitate to move onto that game because of the high standards the had with the Trumpft's Whitehouse race.


Brand
If this becomes achieved then the company ends up becoming brand. A brand that can expand and make more games based on subjects such as political humour or games that the community want to see. Through merchandise the brand can build a following and community, selling t-shirts, posters and other merch will increase visibility off the brand. It acts as a form of free promotion while also turning over a substantial income. Another way to build profit would be to charge people for the game, but as a relatively new company, loyalty from the audience is crucial if the brand want to succeed. Another idea would be to make the game free and instead make a profit by advertising on the actual game. It an advantage for both customer and brand. However, if the brand uncaringly place ads all over the game then the user experience, user journey and aesthetics of the game would suffer. The adverts may interfere with the game play, which can cause people to seek out other games that don't implement annoying ads. The last option would be from the selling of merchandise. You can make the game(s) free of charge to download but you can bump up the price of the merch for the brand to make a profit of some kind.