Working on the Penguin brief gave me a beneficial insight into working within a strict isometric grid system and using that grid to create a number of features such as characters, a city and in the end creating an alphabet from the grid. It benefited me enormously by giving me the skills to be comfortable when creating illustrations within in it but it also came with an equal amount of difficulties. I didn't have much knowledge with illustration so working within a grid where I was restricted to the angles was very challenging to get the desired results. I'm not as skilled in creating illustrations of cities or people so I knew this would come with problems. I ended up looking at a large number of references to understand how the grid worked and how I could get influences from the references.
When the difficult times approach I did end up abandoning the idea as I wasn't getting the desired results that I had imagined. However, through development I still saw potential in what I had created with the isometric grid. The isometric shapes and block-like structure related with the books stance on free will. Seeing the potential, my idea naturally developed down this path of understanding how I could incorporate what I had created previously and adapting it within the newer concept. The skills I acquired from creating illustrations from an isometric shapes didn't go to waste either, I've now used the same alphabet for context of practice as I understood Its potential for other projects.
Time management was also an issue. It definitely seemed that the smaller briefs within the responsive module became overshadowed by the larger briefs of D&AD and YCN but I felt I made a good decision to tackle this brief before any larger briefs to give me more time to come up with a unique idea. Even though I had more time to complete the book cover the main idea I had was taking a more time then I’d hoped. It led on a slight panic as the more time I was spending on the brief the less time I had on the bigger briefs but eventually it all worked out in the end and I managed to finish on the book cover on time.
I felt my final book cover was visually successful as well as the concept behind it. I made sure I answered all the relevant considerations and pointers that the judges gave on the book. The success came through mixing a contemporary with an 1970s style to give the book more of a visual appeal to a newer/younger demographic as well as sticking to it's roots of it's loyal readers. Clockwork orange is a story that Is still relevant in todays society, therefore by making a timeless book cover it will live on and continue to reach newer audience and generations.
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