In order to give me and Lo the best chance of being shortlisted for D&AD we asked our selfes how we should showcase our final solution 'Your Telegraph'. We thought about doing presentation boards but we knew that to give our selfs the best opportunity to win, a video was the most effective way to demonstrate the app. I Looked into D&AD past winners to see how they entered their final resolutions. It was clear to see that the majority of past winner used videos to communicate their final pieces with animation being to go to option to showcase interactive apps.
It's very challenging and hard to demonstrate how Your Telegraph would work if we would have gone down the route of only presentation boards and showing static images. For other briefs, it wouldn't be as challenging but with a brief like The Telegraph is become very hard to get your app across without using animations to show it's interactivity. It also expresses to the judges how the app would work for the user, showing just how the user would engage with the interface and how they would get from a to z. Lastly, you can take full advantage of the after effects software to fully show off your app, demonstrating a well constructed, fully interactive app.
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