Problem we found with the brief
In the 21st century, social platforms such as Twitter and Facebook are deemed the place for news by the majority of younger people. Young people are more accustomed to receiving information instantly, where and when they they desire. With so much choice for news, news platforms who do not adapt to these changes will be forgotten, with members seeking out better options catered to their personal needs.
There is also a segregation between new readers and hardcore fans, how can we use features embedded within news, such as topics, interests and all that Telegraph has to offer to bring together a community of readers?
Solution to that problem
Create a well rounded news platforms based around the vision of community and personalised news. Users will be able to create their own news based on their personal interests. Your Telegraph gives members the tools to experience news exactly how and where they want it. It allows users to engage further then ever before. By replacing comments with ‘responses’ users are engaging in a new form of journalism by adding their own thoughts, updates or opinions to an existing article. Responses aim to educate new or long term members of the Telegraph to understand new voices and viewpoints from other readers.
Your Telegraph offers a contemporary platform that focusses on the collaboration of new and experienced users as well as instant & personalised news, essential for the future of news within the 21st century.
Your Telegraph In the future
Your Telegraph would be the pinnacle of social news. For the members who know their own minds Your Telegraph would be a place for integration. Collaborating between social media and tech giants to integrate the app within these communities to build a stronger platform for social news, dismantling boundaries between new and experienced members, Your Telegraph would be a place of education aswell as a place to learn about other members experiences and news interests. The response feature will grow substantially, taking journalism into the future by giving the user the tools to produce their own continuous news wherever they are.
Video
The overall video was a huge success. It communicated out app better then if we were to submit static images on presentation board. The judges are able to see how the app would function in real time, demonstrating the user journey and how they would navigate the interface. The video shows in real time the journey the user would take, from when they sign up and choose categories to choosing and reading an article and eventually creating a response. The animated interaction demonstrates professionalism and dedication of me and Lo to create a revolutionary news platform designed to change journalism and celebrate collaboration of old and young readers. The voice over strengthens the concept, explaining how each feature works in detail and with confidence. Demonstrating not only the concept to the judges but the video also acts as a 'how to' guide for new users and the formal tone still portrays the app as sophisticated and modern.
Your_Telegraph-D&AD from Jack Solomon on Vimeo.
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