Sunday, 3 April 2016

Studio Brief 1 - Secret 7 - David Shrigley

Peter Shrigley is the main artist that has influenced my sleeve for Tame Impala - The Less I Know The Better. Below is the witty/humorous take he normally portrays within his work. I could locate his sleeve from last year but you get the idea of his handwriting and approach he takes. David Shrigley only used black and white within all of his work, demonstrating a raw and organic feel to his work and often making his visuals seem like comic strips which adds to the humorous side. 

His handwriting is very distinctive with no effort to make it look perfect or well executed. The 'imperfect' handwriting style also portrays a raw attribute, relating more to the audience but also linking to the style of his drawings as they are also very rough looking. A perfectly executed handwriting would take away his unique style and would look to forced, so by having a sloppy style his personality comes across more effectively to the intended users. Lastly, the all caps lettering allows for readability so it gives comfort for the user reading it and also comfort for David Shrigley as his imperfect handwritten style can also be legible in all caps but may not be in lower case.

This is the approach I want to take with my humorous take on Tame Impala track. I want a handwritten style to show an imperfect raw approach. The raw approach would allow my sleeve to shine from the rest of the sleeve, especially sleeve that uses digital type.







No comments:

Post a Comment