As the film for Crimewatch was complete I needed some form of promotion for the app.Promotion of the app will allow it to reach a wider demographic and to the people who would find the app beneficial but don’t follow the BBC or Crimewatch. About a month ago I saw this poster on Facebook, It was advertising vaccinations in Australia. What caught my eye was the design, It was essentially a circle of needles stuck in the ground with a germ-type monster in the middle of this circle of needles. However, there was a gap in the circle where there wasn't a needle and the whole point was to suggest that if all children were vaccinated then the circle would be closed and the germ wouldn't be able to harm anyone. Unfortunately I didn't save the poster but the visual and concept of the poster heavily related to my concept of catching criminals by using 360º technology.
Below is initial sketch I produced to quickly show how the poster would work. The criminal would be in a circle surrounded by cameras on tripods. What this demonstrates is that there is no escape for the criminal because his being watched at every angle therefore, deterring him from committing a crime and letting him know that the app users are always watching and will always be ready to catch criminals through the 360 app.
To make this idea come to life I needed to actually photograph it. I booked the photography studio and got Rhys to be the criminal as he is the criminal in the actual film for the app, so it's a nice consistency which in return is more believable. Also people won't become confused about who the person is as he’s wearing the same clothes. I positioned 12 camera around Rhys and got him to act out a series of poses and gestures. The main gesture I was looking for from Rhys (criminal) was a gesture that told the audience that he was scared and afraid of the surrounding cameras. A cowardly pose. By viewing the gesture the audience would understand the concept as the downfall off crime. Criminals are scared of being caught by the 360º footage and therefore, putting the criminals on the back foot making the audience feel safe and/or determined to get involved with the app.
Below you can see the different gestures Rhys was making with the surrounding cameras, making the idea come to life.
I decided to choose the pose that best suited the concept but also worked well visually and expresses the most body language for the audience to understand what was going on. I removed the background and made it visual cleaner with no distraction apart from the criminal and the cameras, acting like the criminal was centre stage all focus and spotlight on him, exposing him for the criminal he is.
I needed a tagline to round up the whole concept, I chose "there's nowhere to hide" I felt this tagline line empowered the victims and crimewatch users. To let them know that they are in charge, not the criminals.
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