The video was done to a high enough standard in which I felt it was finished. Before we sent the video off to D&AD me and Lo both decided that It would be best to ask for feedback. We both invested heavily into the video that some aspects could of been looked over or not noticed. We needed to step back and see if we've missed anything important. We asked Simon about his thought on the video as he still hadn't seen it.
Simon brought up a couple feedback points for us to reconsider. Simon first brought up Lo's voiceover for the video. He thought it sounded to young and was concerned about how that might be perceived by the audience. It could seem as if the app was more aimed at a younger audience and expressed that someone who was older with a plain southern accent would of been a better option for the voice over. I explained to Simon about the struggle to find someone in Yorkshire who was middle aged with a southern accent, plus there wasn't much time left to completely redo the voice over and we done the best with the resources we had. With this in mind Simon did understand and insisted that the voice wasn't much of a big deal once he re-listened to the video.
The other issue Simon had was the end part of the video. To know what part I'm talking about please play the video below starting at 01:44. Simon said that this part of the video lacked appeal and wasn't as exciting as the other parts and for that reason the video ended on a low note. He also noted that the beginning of the video started with interactive animations to explain the concept and when I rounded up the concept at the end it wasn't as interactive and the information briefly appear then disappear from the screen.
I completely agreed with Simon on this point as the video should end with a high. I wanted the judges and viewers to be excited and engaged till the end. I was thinking of animating it from the beginning but I wanted to simply sum up the concept in a professional manner without any distraction from the animated effects. The only conclusion that me and Simon came up with was to have all the main points stay on the page once they fade in. This way, it still comes across in a professional style but the points are on the screen for longer, therefore the judges and audience will have more time to read and take in all the main points.
Look at the second video to see the change I made based on the feedback.
Comp 1_3 from Jack Solomon on Vimeo.
Your_Telegraph-D&AD from Jack Solomon on Vimeo.
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