Studio Brief 2 - D&AD Telegraph - Theme name

Concepts and idea become more unique and timeless over time if there is a theme that connects the core of the brand. Themes play a massive part in the design process and is a way to strengthen the overall design.

To find a theme keyword me and Lo wrote down any word that came to our head. The list of theme name we came up with are as follows:

Social
Stack
Cards
Flick
Build
Connect
Capture

The two theme names we felt were the most effective was 'stack', 'cards' and 'Flick'. All these name are closely linked together so to understand the potential in the theme we create a spider diagram to understand the benefits of using a card stack for our theme.

Benefits of using the card stack theme name:

• Stack of cards allows sectioning of content making for better organisation.
• Cards can be related to the game of cards such as blackjack, 21 and other gambling games. Therefore, you can use references from the game to build on the concept and take it further like using words such as 'shuffle'.
• Sites such as Google, Twitter and Facebook use the card theme to some extend. Also the card theme is used on Android phones such as the Samsung Galaxy.
• Allows content to be stacked underneath. 
• Many opportunities for animation and interactivity. Especially allowing the user to flick the card to mimic real life.